E07 - Indie Panel: 1 Digital Series With 1 Billion Views

The Catalyst Story Institute proudly presents: 1 Digital Series with 1 Billion Views. The story of how It's a Southern Thing went viral.

 

Learn from the team behind the series and pick up some tips on how to make your next series reach millions. Adam Schwartz, Matt Mitchell, Luke Porter, and Talia Lin are the primary team behind 'It's a Southern Thing's' viral comedy shows including "So True, Y'all," "The Kevin & Diana Show," and "Bless Your Rank." It’s a Southern Thing’s social channels have nearly 4 million followers and an average reach of 35 million people per month and more than 1 billion annual viewers. It’s a Southern Thing is a Birmingham, Alabama based media brand that serves up relatable humor, inspirational people, and fascinating stories that break the stereotypes and show the South as the culturally rich, diverse, down-home place it really is.

 

Thank you to WDSE-WRPT in Duluth and the National Academy of TV Arts & Sciences for supporting Catalyst Storieroad.